Spot publicitaire réalisé pour le centre commercial « Maasmechelen Village » dans le cadre du concours China Unlimited 2015 organisé à l’occasion des 40 ans de collaboration entre l’Europe et la Chine.
Maasmechelen Village, one of the Chic Outlet Shopping® Villages, offers Belgium’s leading luxury outlet shopping experience. It is located around 60 minutes from Brussels, Antwerp, Düsseldorf and Cologne, and 20 minutes from Maastricht.
With more than 100 outlet boutiques providing fashion and luxuries for the home, Maasmechelen Village offers the previous seasons’ collections of a unique selection of local and international brands with savings of 30% to 60% on the recommended retail price, seven days a week and all year round. Calvin Klein Jeans, Escada, Max Mara, Hugo Boss, Maje, Sandro and Maison Scotch & Soda are just a few of the international brands present, as well as boutiques of local designers including Essentiel and Scapa. A suite of services available at Maasmechelen Village includes the Shopping Express® daily coach service from Brussels, Tourist Information Centre, Hands-Free Shopping and free Wi-Fi. With a selection of restaurants and cafés, the Village has become a destination for visitors seeking a superior shopping experience and an enjoyable day out.
Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s venture – Value Retail China – to bring its distinctive Chic Outlet Shopping® concept to China saw the first Village – Suzhou Village, located in historic Suzhou, 50 miles west of Shanghai – open in May 2014. The second Village by Value Retail China, Shanghai Village, will be located in the Shanghai International Tourism and Resorts Zone (SITRZ), which includes the Shanghai Disney Resort, and will open in the autumn of 2015.
Here is the link to the official website.